Just as "Stars Are Blind" is going up the charts, "Turn It Up" is beginning to build momentum. Promo CDs containing mixes of this song have already been sent out to DJs. "Turn It Up" had been previously considered for being the lead single off of the much delayed album.
Mixes for this one have been done by Peter Rauhofer, Paul Oakenfold and DJ Dan.
Peter Rauhofer gives us two mixes. One is more electro (Peter Rauhofer Does Paris). This will be right at home with all the other electro-house that is out now. This one is slightly tribal. Paris sounds really sexy on this track. Her voice goes perfectly over the track. A dub of this mix would be perfect with just some vocal samples. The other one is more tribal and anthemic (Peter Rauhofer Turns It Up). This is a return to a sound that hasn't been heard from Mr. Rauhofer for almost a year now. The synth line is very retro sounding and almost sounds like the first few bars of Inner City's "Big Fun" and "Good Life."
Then comes Paul Oakenfold's mix. His mix is super electro and very 80's sounding. This one is actually the pick of the bunch. Clocking in at just under 6 minutes, it packs more punch than the two Rauhofer mixes. This looks like the mix that will get airplay on the dance stations as the promo contains an edit only for this mix.
And rounding out the promo is DJ Dan's Hot 2 Trot Vocal. This mix is quite tribal and electro as well. However, this one feels a lot dirtier and grittier. The use of vocal loops, especially the ones chosen for this mix are quite clever.
All in all, all four vocal mixes are quite good and will get lots of play.
There's mixshow edits and dub versions also which fulfill their roles. Edits of all the mixes and dubs are available too, but not on this promo. Those mixes were put up on Apple's iTunes Music Store and on Walmart.com's online download store a short time back.
